About Us

Our Story

Organic Index offers a calm, confident and natural experience through a sophisticated and welcoming environment.

With a home base in Brisbane, Australia, Organic Index is the result of the shared passion of sisters Rebecca Medcalf, Emma Dowling, and Melissa Krueger that beauty and wellness are inseparable.

Combining their business experience, values and world view gained from extensive global expeditions, with a passion for artisan crafted body products, they took the opportunity to work on something they truly believed in to channel their efforts into a unique index of all things good for your skin.

Organic Index is just that – the embodiment of a little black book that signals the arrival of a new way of looking after yourself – the best selection of exceptionally crafted, natural and organic body products that can make a difference to your skin, your wellbeing and your life.

Organic Index is built on a vision to be the ultimate, on-trend collection of natural, organic and crafted body products sourced exclusively from Australia and New Zealand.

Every day at Organic Index we work towards changing the face of the beauty industry by delivering an unmatched customer experience that brings you exceptional creations. The underlying truth is that if you find a natural, beautiful body product and you love it, you will wear it, and share it.

Collaborative partnerships
We are committed to ‘shared success’ partnerships with our artisan suppliers.
The Organic Index journey has taken us on explorations through Australia and New Zealand where we have unearthed talented creators of exceptional natural and organic body brands.

We will continue to find and collect local brands because we are proud to showcase products that are genuinely loved by their advocates and acclaimed as some of the best in the world.

Committed to the Real Beauty Manifesto
We hand select our range, to ensure every product meets the guiding ethos of the six pillars of the internationally recognised Real Beauty Manifesto.

Our source of origin promise
In the spirit of bringing you the most exceptional range possible, we are committed to full transparency around our 80:20 source of origin principle.
We are committed to 80 per cent of our products being sourced and manufactured wholly in Australia or New Zealand. We believe in supporting local brands and communities and the vibrancy and sustainability that it brings to our future. The remaining 20 percent are local brands we really admire, that for many different reasons cannot manufacture their products solely in Australia and New Zealand. In keeping with our full transparency principle we ensure these brands meet the highest possible standards both ethically and environmentally.

- Meet the team -

Rebecca Medcalf

Business and Operations

“I love the integrity, soul, compassion and colour that people with passion bring to the world, and at Organic Index we are driven to showcase exactly that – the best of people and business.”

Rebecca’s deep connection, love and respect for the natural landscape fuels her commitment to Organic Index.  During her many years working on the land, she enjoyed nothing more than the watching storms roll in over the horizon or finding tiny spider webs in the morning dew out in the paddocks. Rebecca is invested in the future wellbeing, vitality and creativity of our communities and environment through Organic Index, and a world where more small businesses and the people behind them thrive.


Emma Dowling

Product sourcing and marketing

“Life my way is real people exploring, sharing and supporting real good with other people. Love it. Wear it. Share it. is more then a #hashtag for me, I live it.”

An intrepid product explorer, Emma is driven by the discovery of a brand that has real soul and integrity, whether it be food, clothing, accessories, skincare or makeup.  She is inspired by the amount of talent she sees in her travels where people are working to bring genuine care, pride and craftsmanship back into people’s space, life, and that of family, friends and community. Consciously choosing to support and share these brands through Organic Index is her ongoing commitment to her own wellness, family, community and environment.


Melissa Krueger

hr, training and support

“Beauty is something we already have, and it can be seen everyday in nature, love and self-acceptance.”

Melissa is our trained Makeup Artist, mentored by one of Australia’s most successful Natural Makeup Artists & trained as a Beauty Therapist at the College of Natural Beauty. Melissa is also our textbook “mainstream” to natural/organic convert. In her years in a corporate training, hr & recruitment she was romanced by the advertising that linked personal worth to external sources and to beauty to a perceived image of perfection. The integral shift in her mindset occurred when she finally realised that keeping people convinced they are not ‘good enough’  or ‘beautiful as they are’ – is only a successful marketing campaign that prays on our insecurities – nothing more.

 Through Organic Index, Melissa shares her passion with people to help them nurture themselves, have confidence to play, learn and be truly be happy in their own skins.

– Organic index on instagram –

  • Sunday, time to relax. Being the end of term for the kids and with work, I haven't nearly had enough time to do much but a quick skin routine and I am out the door. Today is different 😊 today I have time to myself and I am going to spend it applying this! Miskin's gorgeous Honey Apple Mask.  Even just the name has me wanting to eat it! Honey in its unadulterated state is a natural humectant, beautifully hydrating, antibacterial and so wonderfully gentle on the skin! This, a cup of tea and afternoon to chill and read Imelda Burke's new book 'The Nature of Beauty' = Bliss! ⠀
#honey #apple #facemask #dryskin #acne #supercharge #organic #naturalskincare #organicskincare #plantbased #superskinfood #skinfood #nourish #antiaging #facemask #maturskin #oilyskin #combinationskin #modern #beauty #skincare #healthyglow #30plus #40plus#elixirs #ecochic #ecobeauty #greenbeauty #healthyskin 📷 thanks to @miskinorganics
  • Needless to say I spend a lot of time on Instagram, I really love thought provoking and honest content.  Such a pleasure to read @wooldays post.  I love businesses who are constantly working to better themselves, our environment and our communities.  #askingthebigquestions I am reposting from @wooldays because this kind conversation means a lot! - "Does the world produce more packaging than product? I think it just might. Most often, packaging is single use - created from a raw material, used once and then thrown away (only to sit there for the next 1000 years before it even thinks about starting to decay). However, for a couple of important reasons, we do require packaging (for now) so it becomes a story of resources and use cycles. To protect and to inform - these are the only boxes that need to be ticked, so it’s up to our imaginations to come up with wonderful, useful, beneficial solutions to the packaging question." -  Thank you for the inspiration and photo 📷 @wooldays
  • We're all about real beauty, and it doesn't get better than @thebeautybench_ We LOVE that Monique's website offers a creative, honest and educational destination for all things health and beauty. She's currently giving away her FREE clean beauty routine guide via her Insta page - helping women transition to organic and natural beauty. Can I hear a #hellyeah #naturalbeauty #organicbeauty #watchthisspace #mua
  • Slate | Edition... lazy winter Sunday afternoons, a glass of red and snuggling into my hubby's oversized woollen jumper⠀
📷 thanks to @barefootandbearded and @georgewolfenbear ⠀
#winter #sundayvibes #chillmode
  • #lovetoshare I am so looking forward to getting my hands on @misssarahglover cookbook.  Wild Adventure Cookbook.  Her website is amazing and I also have to call out @luisabrimble - Her photography is absolutely divine!⠀
From Sarah below:⠀
Food doesn't come form a fridge or freezer wrapped in plastic all controlled by temperature! It comes  from nature and when you cook it in natural habitat and eat it right there something magic happens.. that's why I was inspired to write - WILD - Adventure Cookbook, to remind myself and others about the importance of nature and honour the land that we get to be a part of! Also prickly pears are a cow to harvest.. but worth the reward to enjoy the sweet goodness under that flesh of baby micro sized thorns.. link in my profile to pre order a copy of WILD- pic @luisabrimble taken near @annabellehickson house .. #wildcookbook #outdoorcooking #sarahglovercookbook #alfresco 📷 thanks to missarahglover and @luisabrimble
  • To celebrate this newest member of our Organic Index family, we’re giving one lovely person and their bestie the chance to win a deeply nourishing @organic_island Active Antioxidant Day Creme each (valued together $124.00). This new Brisbane-based company makes exceptional organic skincare. Expertly developed over 10 years, the nourishing Active Antioxidant Day Cream is luxurious and contains powerful antioxidants of Rosehip, Olive Leaf, Sea Kelp, Green Tea and Vitamin E, their products all have 2 organic certifications and are clinically proven to work. Share the love and be one of the first to discover and experience this exciting new range! To enter, tag a friend in this post – simple :D  The winner will be drawn Monday, June 19 and notified by DM. Good luck! #naturalbeauty #organicindex #sharethelove #organicisland #organicbeauty #certifiedorganic #organicskincare